Forgetting Curve

Hermann Ebbinghaus was a German psychologist who pioneered the experimental study of memory and is known for his discovery of the forgetting curve. His discovery is as relevant today as it was in the 1800s.


  • Ebbinghaus discovered the nature of memory loss over time.

  • The graph illustrates that when you first learn something, the information is forgotten at an exponential rate

  • In the first 24 hours, you can forget close to 80% of the content

  • Hermann also discovered the process to beat the curve through re-enforcement of the materials

  • Coaching alignment yields significant retention and desired changes in human behaviour


With this science as a foundation, we know that any event-based training will act like a SHOT OF ADRENALINE and will yield little to no change in behaviour long term.



Our Method


Culture, data and people are critical in managing a top performing sales team. The optimization of sales productivity occurs when these three elements are integrated and linked. Consistent coaching is needed to ensure the three are enhanced. Our selling philosophy is to keep it simple. To be successful in sales, you only need to do 4 things well:



  1. Effectively cover your territory
  2. Identify suspects and prospects
  3. Advance suspects and prospects
  4. Close the opportunity


By focusing on these 4 competencies, We deliver linked not linear slices and the coaching necessary for them to be learned. Our slices allow for customization, flexibility and most importantly increased sales productivity.


Our Process: BEATING THE CURVE

Challenge the status quo: The traditional solution is to train sales reps in an event-based method. Training is the act of teaching, a one way download of content or information. Ebbinghaus’s Forgetting Curve proved that less than 20% of the content is retained one day after the training This results in no appreciable change in behaviours.

“Why pay for the full load if you are only going to use 20%” 

  • Our Solution is the Thin Sliced Learning theory.
  • Our philosophy comes from the lens of the learner and focuses on the acquisition of knowledge.
  • Our process delivers a single Thin Slice concept in a concise 75-90 min impactful session.
  • Each slice is tied to one of the 4 basic competencies resulting in improved skills and knowledge throughout the entire sales process.
  • The learning engagements are interactive and customized and followed up by Immediate field application.
  • Theories are then reinforced and coached 4 times in the following weeks to solidify the knowledge.
  • The result is over 80% Content retention which will:
    • Increase results
    • Reduce rep turnover
    • Increase customer satisfaction
    • Drive more PROFITABLE deals